A Story of Seduction in New York with CH Men Privé

 

Carolina Herrera de Baez teams up as a dynamic duo with Mario Testino, to create the new CH Carolina Herrera fragrance campaign. As the  world’s leading fashion photographer Testino,  shoots  the new brand campaign of Carolina Herrera, overarching Fashion, Fragrances and accessories. His keen eye and unique take on the fashion world is evident in every shot he does. The duo worked closely together on the creative of the new fragrance, where throughout the process of creation to see their vision come to fruition – “A story of seduction”.

Carolina Herrera Prive for Men Night

With  his  master’s  eye,  Mario  Testino  captures  the  successful  couple  in  their  glamorous world, represented by the two international established models Justice Joslin and Lily Aldridge. Justice Joslin is the perfect seducer, impossible to resist. Lily is the woman who has everything, effortless  elegance and innate confidence. Together  they find each other and discover  the true essence  of  life. Two  lives are now  one. Red  and black: passion  and elegance, an impeccable style  and sense  for  luxury. The  two  complement each other perfectly and represent the values of the brand in every shot.

Carolina Herrera Prive for Men Packshot

CH Men Privé, is the new masculine fragrance to the CH Carolina Herrera family. It is warm and luxurious  with  notes  of whiskey  and leather provocative, modern and rich. With its polished black lacquered bottle, the sleek look of CH Men Privé was inspired  by a handsome and classic  flask.  Provocative  hints of gold add elegance, making the bottle a powerful statement of sophistication and masculinity. CH Men Privé perfectly embodies the Carolina Herrera man who is ready to imbue passion into everything he does.

Carolina Herrera Prive for Men Model 1

The spot  of the campaign was shot  in New York City by the brilliant Peter  Glanz, whose impressive talent with the camera enabled to capture the essence of the art of seduction the best way possible.