Carolina Herrera de Baez teams up as a dynamic duo with Mario Testino, to create the new CH Carolina Herrera fragrance campaign. As the world’s leading fashion photographer Testino, shoots the new brand campaign of Carolina Herrera, overarching Fashion, Fragrances and accessories. His keen eye and unique take on the fashion world is evident in every shot he does. The duo worked closely together on the creative of the new fragrance, where throughout the process of creation to see their vision come to fruition – “A story of seduction”.
With his master’s eye, Mario Testino captures the successful couple in their glamorous world, represented by the two international established models Justice Joslin and Lily Aldridge. Justice Joslin is the perfect seducer, impossible to resist. Lily is the woman who has everything, effortless elegance and innate confidence. Together they find each other and discover the true essence of life. Two lives are now one. Red and black: passion and elegance, an impeccable style and sense for luxury. The two complement each other perfectly and represent the values of the brand in every shot.
CH Men Privé, is the new masculine fragrance to the CH Carolina Herrera family. It is warm and luxurious with notes of whiskey and leather provocative, modern and rich. With its polished black lacquered bottle, the sleek look of CH Men Privé was inspired by a handsome and classic flask. Provocative hints of gold add elegance, making the bottle a powerful statement of sophistication and masculinity. CH Men Privé perfectly embodies the Carolina Herrera man who is ready to imbue passion into everything he does.
The spot of the campaign was shot in New York City by the brilliant Peter Glanz, whose impressive talent with the camera enabled to capture the essence of the art of seduction the best way possible.