Holiday as a state of mind: light-hearted, fuss-free. Luxe as personal time spent in beautiful environments.
Optimism, dynamism, sophistication.
A day at Museo Marino Marini: Florence, from a modernist angle.
Straw hats, crochet bags, Fifties nods – reshuffled.
An afternoon around the Raleigh’s swimming pool: brassiere tops, asymmetric full skirts, pajamas, liberated bodies.
Daywear, easy-to-wear, everywhere: a respectful interpretation of the Pucci codes.
The Pucci staples, remixed: the chemisier, the t-shirt dress, the shirt, the printed skirt.
The new Pucci staples, reaffirmed: the parka, the scuba top, the crinkled coat, the pailletè tee.
Demure allure, at a metropolitan speed: a gentle clash of sport and ladylike. Swirls spinning from silks to intarsia furs. Outsized flounces running everywhere, as a sign and a signature.
Athletic attitude: swimwear as outerwear, Pucci’s indispensable jersey.
The logo, as a definitive mark: blown-up on the outsized shopper.
Pucci’s prints: Vortici, Bamboo, Ranuncoli, Bermuda Dance. Swimming pool motifs inspired by Miami’s Raleigh.
Emilio’s bright colors: sky and iris blue, optic white, grass green, tangerine, cyclamen, graphic black.
Explore the collection below: